The 60MM Fans You Don’t Reach Through Vevo

The 2025 VMAs proved what we’ve known all along: music videos belong on TV.

Fresh off his performance and Best New Artist nomination at the 2025 VMAs, sombr is turning indie melanchola into a mainstream force.

At UPROXX Studios, holiday music viewership skyrockets by +90% from November to December, reaching 81MM U.S. viewers and generating 179MM total views across YouTube and Connected TV.

Alt-R&B isn’t just music—it’s a movement. And Dijon is leading it. With a +223% surge in Spotify listeners in just 90 days, 25M+ YouTube views, and a recent collaboration with Justin Bieber that’s pulling him into the mainstream spotlight, Dijon is redefining what the culture pays attention to.

UPROXX Studios, the culture-first content studio and #1 most-viewed music video network in the U.S., today announced the appointment of Greg Osborne as Vice President of Brand Partnerships. Osborne will report directly to UPROXX Studios cofounder and CEO Jarret Myer.

While millions shop, they stream — and your brand can be right there with them. Music fuels the moment as buyers browse for gifts, hunt discounts, and load up their carts, all while streaming their favorite artists… and UPROXX is where that soundtrack lives.

Dijon drives the rise of Alt-R&B while Cardi B & Velveeta create a brand partnership moment. Plus, UPROXX delivers more ways to buy into Latin Music superfans.

“We’re looking to take this incredible opportunity, and turn it into a billion dollar company.” UPROXX Studios CEO Jarret Myer had the closing remarks in a feature story published today by the prolific Michael Shields of Next in Media: “Inside the Battle to Own Music Videos.”

Bailey Zimmerman has been climbing the country charts for two years, but his just-released collab with The Kid LAROI feels like the record that will turn him into a household name. With crossover potential this strong, now is the time to align with this soon-to-be superstar across CTV and mobile.

What do Ravyn Lenae, PinkPantheress, and Ed Sheeran have in common? They’re all shaping how fans discover, share, and obsess over music in 2025.

Punk music is packing arenas, Lollapalooza is a global phenomenon, and UPROXX x Priceline jump on the music travel trend.

UPROXX is proud to be artist-owned and purpose-driven. From Alex Warren to Coldplay, here's how more music acts are driving culture right now.

One of 2025's biggest tours just kicked off, and Alex Warren is owning the charts. UPROXX is the exclusive partner for both.

From Benson Boone to Zach Bryan, Cardi B, and sombr, UPROXX is how you can connect to the biggest artists of the moment.

Uproxx just launched Visionaries — an immersive platform for artist-driven storytelling — and we tapped Gunna as our first star.

Ed Sheeran, sombr, Cardi B, Benson Boone, and more... these WMG artists dominated the new music charts.

Original content series like 'That Tracks' and 'That One Video' tap the biggest stars in film, TV, music, and beyond to give their hottest music takes.

The WMG artist broke a huge global record. Plus, more insight into music's modern British invasion.

We've got a better way to surround the buzziest music video drops of the year.

Amidst his headline-making coast-to-coast rap beef, Joey Bada$$ dropped a big reveal on UPROXX's original series.